Premier Goes Platinum

Premier Goes Platinum

Introducing Premier Goes Platinum! 2019 marks 20 years since Rus Michaelson founded Premier in 1999, making it our Platinum year!  Our story began with enthusiasm and expertise, something we continue to pride ourselves in. Over the last the 20 years, we have been dedicated to providing the best team of enthusiasts in the performance aftermarket industry to better serve YOU!

Premier remains committed to contributing to the success of both our vendor and dealer partners through innovative products, competitive pricing, upstanding service, industry experience, and unique rewards programs. We have established ourselves as the aftermarket leader in travel rewards programs like our annual Dealer Cruise. Since it’s our Platinum year, we felt it appropriate to expand on this platform to help celebrate our 20th Anniversary! Throughout the year, we will offer a series of quarterly travel rewards programs in partnership with individual vendors.  These programs are designed to offer a multi-month promotional focus on vendor sponsors with a one-of-a-kind, FREE trip for winning dealers.

You only get to celebrate your 20th Anniversary once, and ours will not disappoint! We couldn’t have made it here without our amazing partners, so thank you.  Let’s make our Platinum year the most memorable yet!