Premier News & Reviews

Running With the Pack – Tech Sales Rep Blake Shirley

Dedication and Performance
Known for his expert truck knowledge and dedication to customer satisfaction, Blake Shirley is a valued member of the technical sales team at Premier Performance. Blake’s excellent work ethic and dedication to our customers has added an abundance of value to Premier and the truck industry as a whole, living up to our motto of Beyond Distributing, Contributing. […]

Distinguished Dealers: Dorian Reyna @ Power Stroke Enginuities

For diesel truck expert Dorian Reyna, the path to becoming one of Texas’ best truck performance specialists is one of inspiration and example. With outstanding work, excellent customer service, and a strong Dealer-Supplier relationship with Premier, Power Stroke Enginuities (PSE) of Houston, Texas has become a key player in the diesel performance world.  PSE provides outstanding results to its customers […]

Running With the Pack – Tech Sales Rep James Sheffield

“One of the greatest aspects of being a Tech Rep is figuring out how to help the customer as a team.”

Truck knowledge, problem solving skills, and teamwork have all been essential parts of James Sheffield’s success at Premier Performance. Since starting with Premier 5 years ago, James has been a key player in steering our customers in the right direction. […]

Running With the Pack – Tech Sales Rep Chad Knight

Passion for Trucks
“I like being in the tech program because I get to help customers figure out the best way to get the performance they’re looking for.” – Chad Knight

Going the extra mile for outstanding performance is not an easy task. However, having passion for, and dedication to your work makes the experience unique and worthwhile. These attributes have been […]

Running With the Pack – Tech Sales Rep Cody Lords

From Enthusiast to Expert

From rebuilding engines to sand dune riding, Premier is proud to present one of its own: Tech Sales Rep Cody Lords, whose dedication and expertise have added an abundance of value to Premier Performance and its customers.
“The truck industry is not just about upgrading your truck, but building and strengthening relationships”– Cody Lords
Growing up in the Garage
Cody’s […]

Running With the Pack #5 – Technical Salesman Bill Knighton

Bill Reaching Beyond Distribution
We are back with another edition of Running with the Pack. We featuring the people who make Premier Performance the leader in aftermarket diesel distribution. This month, we are shining the spotlight on Technical Sales Rep, Bill Knighton.

One of the unique abilities that our team has is to learn. And as a team, we take every opportunity […]

Running With the Pack #4 – Technical Salesman Dirk Mortensen

Dirk & The Dodge
We are back with another edition of Running with the Pack, featuring the people who make Premier Performance the leader in aftermarket distribution for the diesel industry. This month, we are shining the spotlight on Technical Sales with Dirk Mortensen.

Dirk has been with Premier for nine years. We are proud to have him on our team and […]

Running With the Pack #3 – Merchandising & Events Manager Trev Burt

Merchandising & Events Manager Trev Burt
We’re back with another edition of Running with the Pack, featuring the people who make Premier Performance the leader in aftermarket distribution for the diesel industry. This month, we’re shining the spotlight on Merchandising & Events Manager Trev Burt.

Trev Burt has worked for Premier Performance for the past nine and a half years in various roles. He […]

Running with the Pack #2: E-Commerce Sales Manager Kirk Abegglen

We’re back with another edition of Running with the Pack, our monthly series devoted to the people who make Premier Performance the leader in aftermarket distribution for the diesel industry. This month, we had the great pleasure of sitting down with E-Commerce Sales Manager Kirk Abegglen.

Like a wolfpack, Premier relies heavily on the tribal knowledge of its elders – those […]

Running with the Pack #1: Tech Sales Team Lead Jesse Law

For any company, its most important asset is its people. For Premier Performance, where we rely heavily on the expertise of our technical sales team to help our customers grow their businesses, that goes double. That’s why we started this new series, Running with the Pack – to celebrate the team members who make Premier Performance the industry leader in […]

Our Mission

214parleysqTo serve our CUSTOMERS in a courteous, professional and kind manner. Our customers are valued and our goal is to promote that value through CUSTOMER SERVICE. To offer state of the art AUTOMOTIVE performance products at a competitive price. To promote good working RELATIONSHIPS with our VENDORS and provide value in our association. To have highly motivated and honest EMPLOYEES by providing an enjoyable, POSITIVE work environment. Taking care of our EMPLOYEES, our CUSTOMERS and our VENDORS are the ingredients to the SUCCESS of our company.