News

The 2024 Dealer Incentive Trip: Secrets Los Cabos, Mexico!

2024 APG Wholesale Dealer Incentive Trip: Los Cabos, Mexico
The 2024 Dealer Incentive Trip will be our 15th annual event for our wholesale customers. While the name changed a bit our trip is still the TOP incentive event in the industry. This year is a continuation of our need to make things better for our dealers! In January 2023 we added […]

More than Just Diesel! We’re also your wholesale Jeep distributor!

You may know Premier Performance as the best WD for performance diesel and gas truck parts but that is not all that we carry. We also carry a deep inventory of Jeep and Off-road vehicle parts too!

WHOLESALE JEEP SUSPENSION
We carry most popular brands for components, lift kits, shocks, springs, steering, and mounting brackets. Whether you need a complete wholesale suspension […]

Did you know Premier carries Magnaflow Exhaust?

And did you know that Magnaflow manufactures exhausts for popular truck and off-road applications including the Ford Bronco, Jeep, F-150, Chevy Silverado, Ram trucks, and diesel applications? Magnaflow even has an Overland Series of exhaust systems that have higher ground clearance, perfect for popular Wrangler, Gladiator, and Toyota overland and offroad builds.

As a wholesale distributor of performance exhaust, Premier […]

Running With the Pack – E-Commerce Account Manager Heath Stewart

Premier
Heath Stewart has been an important part of the Premier team for over three years.  He first started out in the returns department, before moving on to be the B&M Account Manager for the Southeast and West coast. He now serves as one of our E-Commerce Account Managers.
Enthusiast
Heath is a lifelong enthusiast of all things automotive.  He loves anything with […]

Nicolette Allen as Customer Care Manager

Premier Performance is pleased to announce Nicolette Allen as the new Customer Care Manager.  Nicolette has been a strong part of the Premier team for 11 years.  Throughout her 11 years with Premier, she was a customer service representative for 6 months, Idaho Warehouse Manager for 4 years, Customer Service Manager for 1 ½ years, Southeast Sales Representative for 4 […]

Running With the Pack – Tech Sales Rep Mike Southwick

BUILDING TRUST
Mike Southwick has been a vital part of the Technical Sales team for over 6 years. Since starting out with Premier, Mike’s main priority has been fostering relationships with our customers that are driven by trust. He has developed a reputation for offering our customers the best in truck advice, from performance to accessories. His hands-on experience gives him […]

Running With the Pack – Tech Sales Rep Blake Shirley

Dedication and Performance
Known for his expert truck knowledge and dedication to customer satisfaction, Blake Shirley is a valued member of the technical sales team at Premier Performance. Blake’s excellent work ethic and dedication to our customers has added an abundance of value to Premier and the truck industry as a whole, living up to our motto of Beyond Distributing, Contributing. […]

Distinguished Dealers: Dorian Reyna @ Power Stroke Enginuities

For diesel truck expert Dorian Reyna, the path to becoming one of Texas’ best truck performance specialists is one of inspiration and example. With outstanding work, excellent customer service, and a strong Dealer-Supplier relationship with Premier, Power Stroke Enginuities (PSE) of Houston, Texas has become a key player in the diesel performance world.  PSE provides outstanding results to its customers […]

Running With the Pack – Tech Sales Rep Cody Lords

From Enthusiast to Expert

From rebuilding engines to sand dune riding, Premier is proud to present one of its own: Tech Sales Rep Cody Lords, whose dedication and expertise have added an abundance of value to Premier Performance and its customers.
“The truck industry is not just about upgrading your truck, but building and strengthening relationships”– Cody Lords
Growing up in the Garage
Cody’s […]

Running With the Pack #5 – Technical Salesman Bill Knighton

Bill Reaching Beyond Distribution
We are back with another edition of Running with the Pack. We featuring the people who make Premier Performance the leader in aftermarket diesel distribution. This month, we are shining the spotlight on Technical Sales Rep, Bill Knighton.

One of the unique abilities that our team has is to learn. And as a team, we take every opportunity […]

Our Mission

214parleysqTo serve our CUSTOMERS in a courteous, professional and kind manner. Our customers are valued and our goal is to promote that value through CUSTOMER SERVICE. To offer state of the art AUTOMOTIVE performance products at a competitive price. To promote good working RELATIONSHIPS with our VENDORS and provide value in our association. To have highly motivated and honest EMPLOYEES by providing an enjoyable, POSITIVE work environment. Taking care of our EMPLOYEES, our CUSTOMERS and our VENDORS are the ingredients to the SUCCESS of our company.