News

Running With the Pack #3 – Merchandising & Events Manager Trev Burt

Merchandising & Events Manager Trev Burt
We’re back with another edition of Running with the Pack, featuring the people who make Premier Performance the leader in aftermarket distribution for the diesel industry. This month, we’re shining the spotlight on Merchandising & Events Manager Trev Burt.

Trev Burt has worked for Premier Performance for the past nine and a half years in various roles. He […]

Video: Vibrant Performance’s Major Role On SixPak

Our 2015 SEMA vehicle, “SixPak”, was a hit this year and we couldn’t have done it without the help of our sponsors and vendors.  Vibrant Performance was a major player in helping us accomplish the feat of building a 1,000 + horsepower diesel rat rod, providing all the fabrication components that we used to build the fuel system, cooling system, […]

WeatherTech MAP Vs MAPP

It has come to our attention that there has been a lot of confusion in relation to WeatherTech’s Minimum Advertised Price (MAP) policy.  Quite a few of you have reached out with concerns that there are a lot of your competitors selling WeatherTech below what we have advertised as the MAP.  In response to your questions,  we’ve done a little […]

Powerteq Pricing Overhaul

Dear Valued Dealers,
As many of you know, Powerteq (Edge/Superchips) and Diablosport have recently been acquired by Holley Performance Products.  As a result, these three lines will be undergoing a complete pricing overhaul that will go into effect February 1, 2016.  The price structure changes are significant over previous pricing and will be following the Holley net pricing model instead of […]

FUELAB Duramax Velocity Diesel Lift Pumps

FUELAB offers Velocity In-Line High Performance Lift Pumps for 2001-2010 GM Duramax 2500/3500 6.6L engines.  These pumps supply the increased fuel demands of engines modified for more power.  As a premium quality, powerful, speed controllable and reliable replacement for OE lift pumps, these brushless motors are designed for long life with low current draw.  Heat is a killer for fuel […]

In Case You Missed Us At SEMA

In case you missed us at the SEMA show this year, “Six Pack”, our 1,000+ horsepower diesel rat rod that we built from the ground up was one of the stars of the show.  If you’re new to Premier, we created a short video to give you the gist of what we’re all about.  We’re a distributor of automotive aftermarket parts. […]

URL and E-mail Updates

Dear Valued Dealers,

We will be making some changes to our URL and e-mail signatures starting Wednesday October, 28th 2015.  Starting Wednesday, our URL will be changing from www.pppwd.com to www.PremierWD.com.  This change is being made to better serve our customers and improve communication.  In addition, Premier Performance employee e-mail addresses will be changing as well.  Beginning Wednesday, Premier Performance Products […]

Husky Liners & Premier Performance To Give Away ATV In December

October 14th marked the beginning of a promotion between Premier Performance Products and Husky Liners that will end up with one lucky winner getting a new 2015 Polaris Sportsman 570, the week before Christmas.  Premier dealers will earn points with their purchases in Husky Liners products through Premier, each point acts as an entry into the pot from which the […]