Labor Day Closure




Dear Valued Dealers,

It has come to our attention that there is an incorrect closure date for Premier Performance Products on our calendar that was sent out to you.  We will be closed on September 7th in observance of Labor Day but will be open and operating as usual on September 1st.  Please reach out to your account representative with any […]

Premier Performance Adds Iron Cross Automotive

 Premier Performance Launches Iron Cross Automotive as New Addition to Line Card

August 14, 2015

Rexburg, ID— Premier Performance Products Distribution has announced Iron Cross Automotive as a new vendor to expand Premier’s product offerings within the premium bumper, bumper accessory, and side-step segments. Premier will carry all product lines that Iron Cross Automotive currently manufactures.

Iron Cross Automotive makes a […]

We’ve Updated Our Phone System!

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Dear Valued Dealers,
We know that your time is valuable and that in our industry, time is money.  That’s why we’ve decided to make some improvements to our phone system.  Please note that our menu has changed.  Our menu is […]

Premier Performance Products Expands to Larger Warehouse to Broaden Product Offering and Deliver Industry Leading Fulfillment



Premier Performance Products Expands to Larger Warehouse to Broaden Product Offering and Deliver Industry Leading Fulfillment

Louisville, KY (July 20, 2015) – Premier Performance Products (Premier Performance, LLC), one of the nation’s fastest growing wholesale distributors of automotive aftermarket products, has announced that the company has relocated its Kentucky fulfillment center to a new, significantly larger, facility.

The new fulfillment […]

Premier Performance Rat Rod: Our Summer Project

Premier Performance has been a SEMA member for going on 10 years now.  As a WD, we’ve focused our builds for the annual show in November on products that are available for popular new models in our space.  We’ve typically started with a stock late model truck or Jeep and then tricked it out from there with various products from […]

Rock Tamers: Protect What You Tow

For those that don’t spend much time with towables behind their rigs, flinging rocks is an afterthought.  For those that do, rocks are your nemesis.  I for one just fitted my 2014 Ram 2500 with the ever popular 35×12.50 tires… of course I went with the more aggresive mud terrain style tire, at this point I’m not sure if I […]

Win a Free Kooks Exhaust System in May!

If you have customers looking for a sound that will turn heads for their car or truck you’ve probably considered Kooks Headers & Exhausts.  For the month of May, Premier Performance and Kooks are teaming up to give away a Kooks exhaust system to one of our dealers.  Every $500 you spend on Kooks products gets you entered into the […]

Auto Meter Products, Inc. Announces the Acquisition of Palmer Performance Engineering, Inc.

PRESS RELEASE: Sycamore, IL (March 31, 2015):  Auto Meter Products, Inc. announced today that it has acquired the Palmer Performance Engineering, Inc. business, and that it has entered into a long term strategic alliance with Brian Palmer and the DashLogic Development Team.  With this acquisition Auto Meter will add the award winning DashCommandTM app that can turn any iOS or Android […]