Edge Products

Running With the Pack – Tech Sales Rep James Sheffield

“One of the greatest aspects of being a Tech Rep is figuring out how to help the customer as a team.”

Truck knowledge, problem solving skills, and teamwork have all been essential parts of James Sheffield’s success at Premier Performance. Since starting with Premier 5 years ago, James has been a key player in steering our customers in the right direction. […]

Running With the Pack – Tech Sales Rep Cody Lords

From Enthusiast to Expert

From rebuilding engines to sand dune riding, Premier is proud to present one of its own: Tech Sales Rep Cody Lords, whose dedication and expertise have added an abundance of value to Premier Performance and its customers.
“The truck industry is not just about upgrading your truck, but building and strengthening relationships”– Cody Lords
Growing up in the Garage
Cody’s […]

Premier Dealer Cruise: Triple Cruise Points In August!

It’s a new month and we have a new batch of vendors worth triple cruise points for the 2016 Premier Dealer Cruise!  Cruise sponsors are always worth at least double points but each month we select a handful that are worth even more!  Your Premier sales representative can keep you posted on where you sit and where you need to […]

Premier Performance Rat Rod: Our Summer Project

Premier Performance has been a SEMA member for going on 10 years now.  As a WD, we’ve focused our builds for the annual show in November on products that are available for popular new models in our space.  We’ve typically started with a stock late model truck or Jeep and then tricked it out from there with various products from […]

Premier Dealer Cruise: Triple Cruise Points In June!

It’s a new month and we have a new batch of vendors worth triple cruise points for the 2016 Premier Dealer Cruise!  Cruise sponsors are always worth at least double points but each month we select a handful that are worth even more!  Your Premier sales representative can keep you posted on where you sit and where you need to […]