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Premier News & Reviews

  • WeatherTech MAP Vs MAPP

    WeatherTech MAP Vs MAPP

    It has come to our attention that there has been a lot of confusion in relation to WeatherTech’s Minimum Advertised Price (MAP) policy.  Quite a few of you have reached out with concerns that there are a lot of your competitors selling WeatherTech below what we have advertised as the MAP.  In response to your questions,  we’ve done a little […] Read More
  • Powerteq Pricing Overhaul

    Powerteq Pricing Overhaul

    Dear Valued Dealers, As many of you know, Powerteq (Edge/Superchips) and Diablosport have recently been acquired by Holley Performance Products.  As a result, these three lines will be undergoing a complete pricing overhaul that will go into effect February 1, 2016.  The price structure changes are significant over previous pricing and will be following the Holley net pricing model instead of […] Read More