Premier Performance Adds Iron Cross Automotive

Premier Performance Adds Iron Cross Automotive

Premier Performance Products Distribution


 Premier Performance Launches Iron Cross Automotive as New Addition to Line Card

August 14, 2015

Rexburg, ID— Premier Performance Products Distribution has announced Iron Cross Automotive as a new vendor to expand Premier’s product offerings within the premium bumper, bumper accessory, and side-step segments. Premier will carry all product lines that Iron Cross Automotive currently manufactures.

Iron Cross Automotive makes a variety of products ranging from durable bumpers to side steps, which increases the look and function of the vehicle. With all manufacturing in the USA, Iron Cross Automotive is one of the few companies left to hold the “Made in USA” badge on their products. The team from Iron Cross explains why being American made is so important to them: “It’s really a part of who they are and what they stand for,” stated in the video.

“We’re really excited about working with such a strong enthusiast brand. Our team has trained up on this line and is fired up to begin making this available to our dealers.  We think it will really help them grow their business in these segments,” said Premier Marketing Director Matthew Davis. “It really comes down to one simple thing, we’re enthusiasts and the people at Iron Cross are enthusiasts; they’re our kind of people.”

Based in Rexburg, ID Premier is the leading distributor of diesel performance products with fast growing offerings in Jeep/Off-road, Compact Performance, and American Muscle Cars.

More information about Premier, or its affiliated companies, can be found on the company’s website ; Northridge 4×4 can be found at; and RallySport Direct can be found at

Matthew Davis


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