Running With the Pack – Tech Sales Rep James Sheffield

“One of the greatest aspects of being a Tech Rep is figuring out how to help the customer as a team.”

Truck knowledge, problem solving skills, and teamwork have all been essential parts of James Sheffield’s success at Premier Performance. Since starting with Premier 5 years ago, James has been a key player in steering our customers in the right direction. By figuring out customer needs and giving the best advice, James continues to add value to both Premier and our dealers. James’ teamwork approach and care for our customers gives a clearer vision of what ‘Running with the Pack’ stands for.

Passion and Experience

Starting out with Premier 5 years ago in our purchasing department, James learned various aspects of purchasing like predicting customer demand and inventory tracking. This helped James to better understand the supply chain side of our business, and that experience has helped him tremendously in his current role as a Tech Sales Rep. Using knowledge gained from previous experience, he can better inform customers about specific parts and lead times to help with their build. On top of his experience at Premier, James has also been in the truck industry for a while now. For more than a decade James has been building and working on trucks, demonstrating his passion and dedication to not only his hobby, but his career.

The Pack

Knowing the ins and outs of truck performance is not the only important aspect of James’ job, however. Building strong customer relationships is another one of his biggest drivers. James also continues to learn from his colleagues on the Tech Team to better help with customers’ needs.

“We work closely together to make sure that we are able to solve problems, and we talk about how to best answer customer concerns and fulfill their needs.”

Sharing knowledge with other pack members has allowed James to bring exceptional customer service and results to our dealers. As he strives to learn more every day, he continues to be a great source for experience and truck knowledge. In addition to enjoying the team aspect of working at Premier, James also loves to work with our customers and learn from them.

“We have a team of guys who love trucks and are working to help you… we are easy to work with and make sure our customers find what they need.”

With James’ dedication, passion, and experience he continues to help make Premier the ‘Go-To’ for truck performance and expert advice.

About the Truck

James is currently driving a 2017 Ford F-150 EcoBoost. It’s equipped with a variety of upgrades, from accessories to performance parts. James currently has the following aftermarket parts installed, with plans to add more!

• Edge Evo
• Bully Dog BDX
• Husky Under Seat Storage Box
• Husky Front Center Hump Cover
• BEDRUG Tred
• BAK Mx4 Cover
• Rugged Offroad Leveling Kit
• WeatherTech Vent Visors
• Diamond Eye Exhaust