Running With the Pack – Tech Sales Rep Cody Lords

Running With the Pack – Tech Sales Rep Cody Lords

From Enthusiast to Expert

From rebuilding engines to sand dune riding, Premier is proud to present one of its own: Tech Sales Rep Cody Lords, whose dedication and expertise have added an abundance of value to Premier Performance and its customers.

“The truck industry is not just about upgrading your truck, but building and strengthening relationships”– Cody Lords

Growing up in the Garage

Cody’s passion for trucks began early in life. As a kid, he would take trips with his family to the sand dunes near Premier’s Rexburg, Idaho headquarters. There, he would ride his 4-wheeler, where according to him it would break down from time to time. This allowed Cody to fix the vehicle with his father, and develop an  enthusiasm for vehicle repairs and upgrades. With this hands-on experience, he developed a desire to become an expert tech.

Together with his friends, Cody would modify and upgrade trucks. His skills developed to a point where he could rebuild an engine in just a couple of hours. Cody has learned to work with his hands, giving him an advantage in the industry. Because he has the experience turning the wrench himself, Cody is well-equipped to dispense advice to Premier customers.

“Using my hands is something I enjoy, and I am glad to be a part of the industry and to be able to help customers with the knowledge that I have.”

Cody sees the benefits of learning from experience, as well as friends and other enthusiasts alike, as he can develop friendships while creating something amazing at the same time.

“It is not just putting parts into a vehicle, it is getting to make something awesome with those great people in my life.”

Applying His Experience

Cody started with Premier Performance in November 2014, and spent his first 3 ½ years with the company working on the Customer Service team. That time was valuable in helping him develop the customer service skills necessary to complement his automotive knowledge, and prepared him well for his current role as one of Premier’s Tech Sales Reps.

“You never know what’s going to come up over the phone. Being able to figure out what the customer needs is an important skill.”

When a position became available with Premier’s Tech Sales team, Cody jumped at the opportunity. He joined the Tech Sales team in July 2017. Since then, he has helped Premier customers with the aftermarket’s best technical advice and service. Working in this position, Cody has learned one of his most valuable lessons by none other than our Tech Sales Supervisor, Jesse Law. “Work fast, but always be accurate.” Having both customer service and hands-on experience has greatly shaped Cody’s approach to finding customer needs and fulfilling them.

With expert knowledge and excellent service, Cody continues to help make Premier Performance the leader in truck performance.

Tech Sales Rep Cody Lords stands with his 2012 Ford F-150 EcoBoost

Tech Sales Rep Cody Lords stands with his 2012 Ford F-150 EcoBoost

About the Truck

Cody is currently driving a 2012 Ford F-150 Eco Boost. His build is decked out with the following parts and accessories, all of which are available from Premier:

He is also planning some additional upgrades for the near future:

Stay tuned for more about Cody and the whole team at Premier Performance!

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