Banks Power

Running With the Pack – Tech Sales Rep Cody Lords

From Enthusiast to Expert

From rebuilding engines to sand dune riding, Premier is proud to present one of its own: Tech Sales Rep Cody Lords, whose dedication and expertise have added an abundance of value to Premier Performance and its customers.
“The truck industry is not just about upgrading your truck, but building and strengthening relationships”– Cody Lords
Growing up in the Garage
Cody’s […]

Running with the Pack #1: Tech Sales Team Lead Jesse Law

For any company, its most important asset is its people. For Premier Performance, where we rely heavily on the expertise of our technical sales team to help our customers grow their businesses, that goes double. That’s why we started this new series, Running with the Pack – to celebrate the team members who make Premier Performance the industry leader in […]

Premier Dealer Cruise: Triple Cruise Points In July!

It’s a new month and we have a new batch of vendors worth triple cruise points for the 2016 Premier Dealer Cruise!  Cruise sponsors are always worth at least double points but each month we select a handful that are worth even more!  Your Premier sales representative can keep you posted on where you sit and where you need to […]

Premier Dealer Cruise: Triple Cruise Points In June!

It’s a new month and we have a new batch of vendors worth triple cruise points for the 2016 Premier Dealer Cruise!  Cruise sponsors are always worth at least double points but each month we select a handful that are worth even more!  Your Premier sales representative can keep you posted on where you sit and where you need to […]

Premier’s Dealer Cruise: Return to Puerto Vallarta

There are many reasons to choose Premier Performance as your preferred WD.  Our product knowledge is second to none, customer service is number one, and our breadth of offering is constantly growing.  Then there’s the dealer cruise.  Five days of fun and valuable training with Premier and some of the most recognized brands in our industry.  This year we have […]