Nicolette Allen as Customer Care Manager

Premier Performance is pleased to announce Nicolette Allen as the new Customer Care Manager.  Nicolette has been a strong part of the Premier team for 11 years.  Throughout her 11 years with Premier, she was a customer service representative for 6 months, Idaho Warehouse Manager for 4 years, Customer Service Manager for 1 ½ years, Southeast Sales Representative for 4 […]

Running With the Pack – Tech Sales Rep James Sheffield

“One of the greatest aspects of being a Tech Rep is figuring out how to help the customer as a team.”

Truck knowledge, problem solving skills, and teamwork have all been essential parts of James Sheffield’s success at Premier Performance. Since starting with Premier 5 years ago, James has been a key player in steering our customers in the right direction. […]

WeatherTech MAP Vs MAPP

It has come to our attention that there has been a lot of confusion in relation to WeatherTech’s Minimum Advertised Price (MAP) policy.  Quite a few of you have reached out with concerns that there are a lot of your competitors selling WeatherTech below what we have advertised as the MAP.  In response to your questions,  we’ve done a little […]