Rock Tamers Review

Here at Premier we have a lot of guys that tow.  Campers, boats, utility trailers, on any given day there’s usually a truck or two out in the parking lot with something hooked up to the hitch.  A lot of Premier trucks are running over sized tires that typically have aggressive all-terrain or mud-terrain tread, this equals a lot of […]

BD Diesel: Throttle Sensitivity Booster Updates

We’ve tested a number of BD Diesel’s throttle sensitivity boosters here at Premier and if there was ever any room for improvement, it was with the ease of adjustment.  BD has recently released an updated list of applications that are now available with push button adjustment for the level of desired sensitivity.  Bill Knighton in tech sales has used the […]

Labor Day Closure




Dear Valued Dealers,

It has come to our attention that there is an incorrect closure date for Premier Performance Products on our calendar that was sent out to you.  We will be closed on September 7th in observance of Labor Day but will be open and operating as usual on September 1st.  Please reach out to your account representative with any […]

Premier Performance Adds Iron Cross Automotive

 Premier Performance Launches Iron Cross Automotive as New Addition to Line Card

August 14, 2015

Rexburg, ID— Premier Performance Products Distribution has announced Iron Cross Automotive as a new vendor to expand Premier’s product offerings within the premium bumper, bumper accessory, and side-step segments. Premier will carry all product lines that Iron Cross Automotive currently manufactures.

Iron Cross Automotive makes a […]

Injen Evolution Intake: 2013-2015 Cummins Install

On today’s modern engines, bolt on power has become a lot more complicated than it used to be.  Many products might still be pretty straight forward from the installers point of view but the R&D that goes into the engineering and production of that “bolt-on”part has come a long way.  Air induction systems and cold air intakes are a perfect […]

Royal Purple Coolant Additives: Royal Flush & Purple Ice

Royal Purple has been around for a long time and has established itself as one of the worlds Premier (no pun intended) lubricants for whatever you drive.  From diesel trucks to air cooled motorcycles, there is a Royal Purple oil to maximize performance and longevity.  What most people don’t realize is that they also have industry leading products in the […]

Premier Dealer Cruise: Triple Cruise Points In August!

It’s a new month and we have a new batch of vendors worth triple cruise points for the 2016 Premier Dealer Cruise!  Cruise sponsors are always worth at least double points but each month we select a handful that are worth even more!  Your Premier sales representative can keep you posted on where you sit and where you need to […]

Fuel System Knowledge Series: Diesel Lift Pumps — Pressure Vs. Flow

There seems to be a lot of confusion on this subject. You must have adequate flow to support the needs of the engine. What about pressure? Is pressure just a product caused by the resistance to flow? Is pressure necessary? Does a drop in pressure at wide open throttle mean I don’t have enough flow?
Sizing a diesel lift pump with […]